Our client provides medicolegal reports and expert witnesses to solicitors for use in personal injury and medical negligence legal cases.
Marcanda acts as an outsourced marketing team managing all aspects of marketing this growing business. We provide them with strategic advice on brand positioning, as well as assisting with the practical implementation of lead generation, brand awareness and content marketing campaigns across email, web, social and direct marketing channels. This includes engaging content for monthly client communications, creative campaigns to promote new clinics and reporting and metrics to measure the effectiveness of the marketing. After three months website visitors have increased, email open rates and engagement with the newsletter is increasing, social media posts are creating interest and buzz. We continue to work on creative campaigns to build client loyalty and generate new leads.