our work

Marcanda are professional, proactive and flexible and this makes working with them easy and effective. They work brilliantly as a team as well as combining their individual expertise in their respective fields. They are super-efficient in their execution with great attention to detail and demonstrate they are genuinely interested in our business and want to help us make it a success…we enjoy working with them and the personal and attentive support they give us.

Maxine Gibbs, General Manager, Medicolegal Partners Ltd

THE BUSINESS:
Our client provides medicolegal reports and expert witnesses to solicitors for use in personal injury and medical negligence legal cases.

THE MARKETING CHALLENGE:
To maintain brand awareness in periods when solicitors do not require the expertise offered by MLP, encourage referrals to colleagues, promote new experts across multiple channels, find creative ways to engage new experts to join the business and generate new leads to grow the business.

THE MARCANDA SOLUTION: Marcanda acts as an outsourced marketing team managing all aspects of marketing this growing business. We think up new campaigns to keep the marketing fresh, we ensure everything is delivered on time and on message. We analyse data within the business to build insight and use that to make decisions about upcoming campaigns and account management activities to best engage with current, lapsed or potential clients.

THE BUSINESS: Our client is a business coach specialising in one-to-one coaching, team transformation and coach supervision. 

THE MARKETING CHALLENGE: Our client needed help redefining the visual identity of her business, in particular creating a website that truly reflected her values and personality. Moving on from that initial phase, Kathryn (KP) was looking for support producing videos and promoting her business on social media to drive increased brand awareness amongst her network.

THE MARCANDA SOLUTION: We worked closely with KP to get a feel for her tone of voice so we could write her website content to reflect her personality. Using WordPress we produced a mobile-optimised website that introduces Kathryn to her prospective clients and showcases her services. We produce social media content aligned to KP’s business goals and topical industry news that keep her name and her brand in mind with clients and potential clients in her network.

They made it really easy – took my ideas and visuals, and brought them to life.

They have gently held my feet to the fire, and ensured that we delivered. I am thrilled to have an online presence that I love, that was delivered easily and with laughter and excitement. I have already attracted new clients from it.

Caroline and Anna are easy to work with. They are responsive, creative and deliver all they commit to, and more.

Kathryn Pope, Executive Coach, The Beechurst Consultancy

We approached Marcanda to help us with some content articles for our blog. After an initial call to find out what we wanted to achieve, they researched and pulled the article together in just a few days. As a busy company it was great to work with such a proactive team who didn’t need any hand holding. They understood the brief quickly and effortlessly and we were really happy with the end result.

Victoria Hart, Marketing Manager, New Era Education

THE BUSINESS:
Our client provides medicolegal reports and expert witnesses to solicitors for use in personal injury and medical negligence legal cases.

THE MARKETING CHALLENGE:
To maintain brand awareness in periods when solicitors do not require the expertise offered by MLP, encourage referrals to colleagues, promote new experts across multiple channels, find creative ways to engage new experts to join the business and generate new leads to grow the business.

THE MARCANDA SOLUTION: Marcanda acts as an outsourced marketing team managing all aspects of marketing this growing business. We think up new campaigns to keep the marketing fresh, we ensure everything is delivered on time and on message. We analyse data within the business to build insight and use that to make decisions about upcoming campaigns and account management activities to best engage with current, lapsed or potential clients.

THE BUSINESS: Our client runs a successful coaching and personal development training consultancy. 

THE MARKETING CHALLENGE: Our client was looking to maintain contact with previous course attendees (due to a high rate of repeat business and referrals), promote upcoming public courses and generate new leads.

THE MARCANDA SOLUTION: Marcanda worked with the client to suggest ways to segment the database, researched and developed content for website blog posts that would be of interest to the mailing list and wrote targeted emails to send out to the 5-7 segments in the mailing list. Marcanda also produced a one-page download related to each blog post, accessible after completing a contact form on the website, to generate new leads. The emails generated significant interest from recipients with click through rates well-above industry average and the blog posts contributed to increased traffic to the client’s website and increased time spent on the site.

Anna and Caroline have helped me gain clarity about an appropriate marketing approach for my business. In the relatively short time we have worked together, I have been impressed by their insight into my business; their creativity; their ability to focus on getting results, quickly; their responsiveness and how easy it is to work with them.

Jeremy Lazarus, The Lazarus Consultancy